Data Driven Marketing
by Nelly Botezatu
English | 2019 | ISBN: 1773610252 | 232 Pages | PDF | 9 MB

Through exhaustive examples, this timely book shows how to apply data-driven marketing in both worlds for real results. This fundamental book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. A comprehensive practical guide to manage and executing business marketing plans and strategies.
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