Fighting Churn with Data: The Science and Strategy of Customer Retention
by Carl Gold
English | 2020 | ISBN: 161729652X | 505 Pages | EPUB MOBI True | 31 MB

Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.
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