Strategic Social Media Management: Theory and Practice
by Karen E. Sutherland
English | 2021 | ISBN: 9811546576 | 424 Pages | EPUB | 28 MB

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation.
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