Behavioral Data Analysis with R and Python

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Behavioral Data Analysis with R and Python
English | 2021 | ISBN: 9781492061373 | 252 Pages | EPUB | 2.37 MB
Most of the data that companies collect is related to customer behaviors, such as clicks on a website or purchases in a supermarket. But data science algorithms and predictive analytics tools aren't that specific, so customer data is treated the same way as, for example, astronomical or genomic data. This practical guide introduces powerful methods for behavioral data analysis that you're probably not aware of.

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