Employer Branding for Competitive Advantage

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Employer Branding for Competitive Advantage: Models and Implementation Strategies
(Information Technology, Management and Operations Research Practices)
by Geeta Rana

English | 2021 | ISBN: 0367650967 | 223 Pages | PDF | 19 MB
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

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