Managing the Supply Chain Management-Marketing Interface

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Managing the Supply Chain Management-Marketing Interface
by Lucio Lamberti, Margherita Pero
English | 2019 | ISBN: 1838672893 | 140 Pages | PDF | 4.36 MB

This ebook provide insights into the main trends and socio-economical changes that affect SCM-M interface and call for a profound reflection on how companies and supply chains should tackle such changes, and also provides insights on the techniques, approaches, tools and frameworks companies and supply chains can put in place to manage the SCM-M interface.
Table of Contents
Co-creation with customers and suppliers: an exploratory study
Australian food retail supply chain analysis
Customer influence on supply chain management strategies
Leveraging customer knowledge to enhance process innovation
Towards Industry 4.0
Attraction in buyer-supplier relationships
Supply chain - marketing integration
The evolving nature of the marketing-supply chain management interface in contemporary markets

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