Marketing Management, An Asian Perspective

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Marketing Management, An Asian Perspective
by Philip Kotler
English | 2018 | ISBN: 129208958X | 960 Pages | PDF | 143 MB

The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
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