Political Marketing Theoretical and Strategic Foundations Theoretical and Strategic Foundations

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Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman, "Political Marketing: Theoretical and Strategic Foundations: Theoretical and Strategic Foundations"
English | 2011 | pages: 353 | ISBN: 0765622912 | PDF | 2,1 mb
This is the first integrated theory-to-practice text on marketing's role in the political process. It

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