Super Mario How Nintendo Conquered America

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Super Mario: How Nintendo Conquered America by Jeff Ryan
English | August 4th, 2011 | ISBN: 1591845637, 1591844053 | 320 pages | True EPUB | 0.45 MB
The story of Nintendo's rise and the beloved icon who made it possible.

Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape.
The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has Description twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama.
Find out about:
* Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable.
* Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success.
* The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

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